Brandcore Arba Living

Brandcore IO LLC  ·  Arba Living LLC

Leasing & Renewals
Operational Sprint

Sales first, renewals protected, and internal communication tightened across Highland on Briley, Southern Oaks, and Palm Avenue.

01 Leasing speed 02 Renewal cadence 03 Internal communications
Engagement window May 11 — June 10, 2026
Principals Allen Tram  ·  Yitzie Pretter
02 / 15 Situation

Three properties.
One operating problem.

Three communities are active, and the priority is direct: leasing speed first, renewal protection second, and internal communication tight enough that leadership can see what is happening every day.

Across the current audit surface: 965 occupied units, 136 vacant units, 240 delinquent accounts, and $323,754 in current debt. The work is not to admire the problem. It is to establish a measured operating rhythm by June 10.

Operating cadence Morning leasing and renewal execution. Evening technical review, reporting, and team communication cleanup.

  • 965Occupied
  • 136Vacant
  • 240Delinquent
  • $323,754Current debt
03 / 15 Portfolio at a Glance

The audit surface, at scale.

Occupied units 965 across three properties
Vacant units 136 addressable by June 10
Delinquent accounts 240 priority surface to be defined
Current debt $323,754 from the active ledger

Week 1 reconciles mismatched system baselines before decisions rely on them.

04 / 15 The Three Properties

Three communities. One operating cadence.

Highland on Briley leasing office

Nashville, TN

Visible available
~54 units
Mix
1–3 BR · 715–1,250 sq ft
Current signal

Largest immediate vacancy pressure.

Southern Oaks aerial

Orlando, FL

Visible available
~33 units
Mix
Studios–3 BR · 500–1,189 sq ft
Current signal

Occupancy, fees, and renewal cadence need one rhythm.

Palm Avenue leasing office

Tampa, FL

Visible available
~45 units
Mix
1–3 BR · 523–1,253 sq ft
Current signal

Strong visibility; highest control-risk signal in the audit.

05 / 15 Where Revenue Is Leaking
At risk · current run rate

$169K – $186K

per month

64 Highland — vacant

~$84,939 monthly exposure on the Nashville footprint alone.

55 Future move-ins

Not protected until application, admin, and security fees are collected.

240 Delinquent accounts

Need prioritization, not spreadsheet drift.

This deck does not promise outcomes. It shows where the controllable operating leaks are — and how Brandcore will attack them for thirty days.

06 / 15 Pipeline Integrity

The pipeline is moving.
It is not protected.

55Future move-ins
15Committed
40At risk
55Missing security deposits
40Missing application fees
47Missing admin fees
Rule · effective May 11

No fee, no hold.

07 / 15 Renewal Window
Next 120 days

296

leases expire

Highland on Briley112
Southern Oaks98
Palm Avenue86
Already on notice83
3% modeled increase +$274,892 Year-1 net
Property-specific optimum +$330,382 Year-1 net, modeled
Revenue glide · 2026 → 2028 $1.318M → $1.410M Projected monthly · +$91.8K/mo

Modeled opportunity, not a guaranteed result.

08 / 15 What This Engagement Is

A 30-day stabilization sprint —
not a turnaround promise.

09 / 15 Four Workstreams

Four lanes. One scoreboard.

01

Sales Execution

Live leasing queue and renewal calls during the morning window. 100% activity logged in Knock. Fee discipline enforced — no fee, no hold.

02

Reporting & Visibility

Daily property scorecard delivered by 9 PM ET. Knock-to-Sheets automation. One trusted view across all three properties.

03

Technology Stabilization

Yardi/Knock sync remediation, ILS validation, Voice App verification, browser-calling availability check. In-scope fixes only.

04

Handoff & Scale Readiness

Teams workspace, SOP drafts, access inventory, and a Week 1-vs-Week 4 comparison so month-two scope writes itself.

10 / 15 Operating Rhythm

A day, on the clock.

  1. 9:00 AM — 12:00 PM ET

    Live sales window

    Leasing queue worked in real time. Renewal calls executed. 100% of activity logged in Knock.

  2. 12:00 PM — 6:00 PM ET

    Asynchronous cleanup

    Issue tracking, escalation prep, sync hygiene. The morning's work gets reconciled before the evening review.

  3. 6:00 PM — 9:00 PM ET

    Technical review

    Reporting, Teams workspace buildout, system stabilization. Daily scorecard delivered by 9:00 PM.

Every Friday

Weekly rollup to Yitzie, with Joasia copied.

11 / 15 30-Day Arc

From access to handoff in four weeks.

Week 01 Baseline
  • Access provisioning across Yardi, Knock, ILS, M365.
  • Sync audit — Yardi vs. Knock vs. ILS reconciled.
  • ILS inventory established for all three properties.
  • Teams workspace stood up.
  • Voice App verification.
  • First daily scorecard delivered.
Week 02 Cadence
  • In-scope technical fixes underway.
  • Browser calling enabled where available.
  • Daily cadence locked in.
  • First weekly rollup to Yitzie, Joasia copied.
Week 03 Calibrate
  • Compliance measured against the daily mandate.
  • Call routing optimized.
  • SOP drafts circulated.
  • Continued tech remediation on in-scope items.
Week 04 Handoff
  • Teams workspace delivered.
  • SOPs finalized.
  • Access inventory documented.
  • Week 1 vs. Week 4 comparison.
  • Month-two scope drafted from the data.
12 / 15 In Scope / Out of Scope

Clear lines, signed in advance.

In scope
  • Three properties only — Highland, Southern Oaks, Palm Avenue.
  • Live sales execution during the 9 AM – 12 PM ET window.
  • Daily property scorecards delivered by 9:00 PM ET.
  • Knock-to-Sheets automation for reporting visibility.
  • Yardi / Knock sync admin remediation.
  • ILS validation across all three sites.
  • Microsoft Teams workspace stood up and handed off.
  • SOP drafts for sales, reporting, and tech operations.
Out of scope
  • SEO, analytics deployment, Google Business Profile.
  • Website rebuild.
  • Yardi API activation.
  • HR management.
  • Vendor renegotiation.
  • Properties beyond the three named above.
  • Paid advertising of any kind.
  • Legal, financial, or compliance advisory.
  • 24/7 on-call coverage.
13 / 15 The Math

A sprint, priced against a leak.

Engagement fee

$15,000

Fixed across three properties.

Vacancy exposure

$169K – $186K

per month at risk.

Renewal opportunity

+$274,892 → +$330,382

Modeled Year-1 net.

Priority AR surface

$569,614

Top 50 accounts · recovery framing only, not a promise.

The proposal is priced like a sprint because the cost of waiting is priced like a leak.

14 / 15 Preconditions to Start May 11

A clean ignition for May 11.

  1. First installment received — $7,500 of the $15,000 fixed fee.
  2. Fair Housing records available for the engaged team.
  3. Yardi access — read, edit, and write privileges for the three properties.
  4. Knock admin access across all three sites.
  5. ILS credentials for inventory validation.
  6. Microsoft 365 access sufficient to stand up the Teams workspace.
  7. Yardi escalation point of contact named in writing.
  8. Rep activity-logging mandate issued from leadership before May 11.
  9. Luis confirmation on the technical hand-shake required for sync remediation.
  10. One business day response target acknowledged from operating sponsor.
15 / 15 Sign & Move

The ask

May 11.
Two windows.
Three properties.
Thirty days.

Sign and we move.

Amy Alfaro
Sales lead · Brandcore IO

Amy Alfaro

Live leasing execution

  • Coordinated through Allen.
Supporting references Renewal Dashboard Operations Audit Pass: arba26
Confirm May 11 start

Opens an email to Allen with a draft message and the engagement subject line.